Isn’t it weird that we want to apply makeup . . . that looks like we’re not wearing makeup? Existential beauty crisis aside, the off-duty model, no makeup vibes are here to stay. This look directly goes against the typical “Instagram” beauty looks we see a lot of today — bold brows, full coverage foundation, winged liner, you know what I’m talking about. “No makeup” makeup is basically the bare minimum, focusing more on the steps of application than the number of products.

We’ve broken down the best tips and tricks for this natural trend as well as rounded up our favorite products to get you there quick and easy.

1. Skin First

This look is all about glowing, natural skin. Easiest way to get that? Actually have glowy, natural skin. While not everyone has the amazing youthful glow of Amal Clooney or Jennifer Aniston, we know how to how fake it! Before embarking on this no makeup- makeup journey, indulge in some skin prep. Using a hydrating face mask before applying makeup makes sure the skin is already supple and moisturized. 

2. Prime!

When you’re going for a minimal look, a primer is the easiest way to get a smooth base. You can cater your product choices to what kind of look you’re going for or your skin type. A pore filling primer will smooth and fill any pores without clogging them the way a thick foundation might. An illuminating primer will add that “lit from within” glow and make you look extra hydrated.

3. Go light on the coverage

Steer clear of thick, full coverage foundations for this look. Tinted moisturizers, BB and CC creams give your skin some extra hydration and still allow some of your freckles, redness, and imperfections to shine through. Apply with a buffing foundation brush to cover more, or with a sponge to keep the dewiness.

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